Digital marketing strategy involves an assessment of specific goals that are achievable through online channels. In an era when many consumers transact business on their mobile devices, a well-executed digital marketing strategy can be crucial to organizational success. A digital marketing platform is a solution that supports a variety of functions within the realm of marketing over the internet. According to Gartner, it is important to note that to classify as a digital marketing platform, the solution cannot claim to support every component of digital marketing, but rather will rather cover functionality like media buying, performance measurement and optimization, and brand tracking. However, it may not cover other marketing strategies
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In today’s online world, digital marketing is essential. No matter your industry or company size, it’s one of the best ways to grow your business. To build your company and revenue, however, you need the best digital marketing strategies on your side. Which strategies are best for your company, though, and still relevant to consumers today?
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